'Like, 11-years-old young boy,' Jessie said. But the image, it turned out, wasn't of a 'hot guy' - it was of a young boy. Jessie, a 20-something male in New York, had clicked on what he thought was an innocuous selfie on Instagram, the kind of photo we've come to expect from a generation which thinks the best way to prove your worth is to purse your lips while staring into a water-stained bathroom mirror. 'I thought it was just a hot guy with his shirt off.' 'It was on the popular page,' he told me.